From the River to the Rooftop,
Milwaukee Trains Here
From the River to the Rooftop,
Milwaukee Trains Here
From the River to the Rooftop,
Milwaukee Trains Here
From the River to the Rooftop,
Milwaukee Trains Here
From the River to the Rooftop,
Milwaukee Trains Here
From the River to the Rooftop,
Milwaukee Trains Here
The Fitness Community You’ve Always Wanted
At East Bank Athletic & Social — formerly Gold’s Gym — fitness isn’t just about workouts. It’s about building strong people and a supportive community. Our five-story facility offers everything you need to feel your best, from top-tier strength and cardio equipment to energizing group classes and one of the area’s only swimming pools. Our social events bring that community to life, creating real connections that go beyond the gym.
Welcome to your new fitness home.
Click Over the Following Gallery Images to Discover What We Have to Offer You
Weight Room
5th Floor — Strength Training
Built for real progress with heavy free weights, racks, and specialty equipment.
- Squat racks & deadlift platforms
- Dumbbells to 150 lbs, benches & cable towers
- Hammer Strength, Matrix, Hoist, Arsenal & more
- Pendulum squat, belt squat, hip-thrust machines
Cardio Deck
4th Floor — Cardio Deck
Premium machines designed to push your pace and get your heart rate moving.
- Precor treadmills & StairMasters with HD displays
- Ellipticals, recumbent bikes, upright bikes.
- Rowers, ski erg, assault bike, and curve treadmills located on our Functional Floor
Basketball Court
4th Floor — Court Space
A member-exclusive court for shooting around and pick-up games.
- Indoor half-court
- Basketballs available to rent in lobby
- Transitions to pickleball Sundays 12:00 PM - 2:00 PM. Reserve court on mobile app
Swimming Pool, Whirlpool & Sauna
3rd Floor — Aquatics & Recovery
A calm space for low-impact training and restorative recovery.
- 20-yard lap pool (3 lanes) & Whirlpool
- Sauna access in individual locker rooms
- Private saunas in VIP Locker Room
Group Exercise Studios
3rd Floor — Group Fitness
Community-driven classes that build strength, mobility, and confidence.
- Yoga, mat Pilates, strength, hip-hop cardio & Zumba classes
- Classes included with membership! Reserve your spot in our mobile app
- Open for individual member workouts when class is not in session
Women's Only Gym
3rd Floor — Women-Focused Training
A private space designed exclusively for women to lift and move confidently.
- Squat rack, hip-thrust platform & cable tower
- Dumbbells to 50 lbs & strength machines
- Treadmills, ellipticals & bikes
Functional Training Floor
2nd Floor - Functional Exercise
Turf-based zone for HIIT, athletic movement, and full-body power.
- Gym turf for sleds, agility & mobility
- Kettlebells, med balls, sandbags, boxes & battle ropes
- Rowers, ski ergs, Assault bike & curve treadmills
Boxing Studio
2nd Floor — Boxing & Conditioning
Dedicated striking space for classes and solo practice.
- Heavy bag, Muay Thai bag, teardrop bag & speed bag
- Gloves available for rent in lobby
Our Fitness Amenities Can’t Be Beat
Take the First Steps in Your Fitness Journey
At East Bank Athletic & Social, we know getting started can be the hardest part. That’s why our mission is to help you build confidence and stay consistent as you work toward your wellness goals. Whether it’s joining a group class, meeting with a certified trainer, or connecting at a social event, you’ll have support every step of the way. We’re proud to be part of your journey and can’t wait to see you crush your goals.
Contact Us
East Bank Athletic & Social
Address
123 Street, Suite #
City, ST 55555
Phone
414-312-7582
Hours of Operation
Monday: 8:00 AM – 5:00 PM
Tuesday: 8:00 AM – 5:00 PM
Wednesday: 8:00 AM – 5:00 PM
Thursday: 8:00 AM – 5:00 PM
Friday: 8:00 AM – 5:00 PM
Saturday: 8:00 AM – 5:00 PM
Sunday: 8:00 AM – 5:00 PM
731 N Water St building m100, Milwaukee, WI 53202, USA